Walmart adds early morning hours to delivery options

Walmart has expanded its delivery window to include earning morning hours.

The retail giant’s Express On-Demand Early Morning Delivery, announced on its website on Thursday (March 7), will allow customers to receive delivery from 6am

“This extended timing gives them peace of mind knowing they can get the things they need right to their door to jump-start their day,” Walmart said in the announcement.

The retailer suggested a number of scenarios where the service could come in handy, from the office worker who spills coffee on his shirt to the parent who runs out of diapers. And starting in mid-March, Walmart will begin delivering live bait from more than 3,000 stores to people who want to hit the lake.

The announcement comes just weeks after Walmart’s most recent earnings call, in which CFO John D. Rainey noted that the company’s domestic sales in store deliveries increased nearly 50% in the most recent quarter, driving a monthly run rate of $2 billion was reached.

“Delivery has been a key source of market share gains among higher-income households and is also the most productive channel for acquiring Walmart Plus members,” the chief financial officer said.

Walmart’s announcement comes days after Target announced it was updating its Target Circle program to look more like Amazon’s Prime or Walmart’s Walmart+ subscription service.

Target Circle will now include the new paid Target Circle 360 ​​membership, which offers free same-day delivery through the retailer’s Shipt on-demand delivery service and free two-day shipping from Target, among other benefits.

“Since Target’s founding, we have prioritized building strong relationships with guests, and our reinterpretation of Target Circle continues that commitment,” said Cara Sylvester, Executive Vice President and Chief Guest Experience Officer of Target, adding that it goal is to “deliver greater value and convenience” while offering a shopping experience that feels more “personal” and “rewarding.”

The company’s latest earnings report showed that while Target’s comparable sales were down 4.4% year over year in the quarter and digital sales fell 0.7% overall, the same-day service – including in-store pick-up, curbside and Shipt – increased by 13.6%. , fueled by power to the pavement (or Drive Up, as Target calls it).

“As such, it makes sense for the retailer to turn its attention to ways to meet growing consumer demand for same-day options,” PYMNTS wrote earlier this week.

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