Walmart is removing Juneteenth ice cream after social media backlash

Walmart is recalling its ice cream to commemorate Juneteenth after it received heavy backlash on social media, with many critics calling out the company for using the holiday as a marketing scheme.

“Share and celebrate African-American culture, empowerment and lasting hope,” reads the packaging of the red velvet and cheesecake flavored ice cream.

“The June holiday marks a celebration of freedom and independence,” Walmart said in a statement to FOX Television Stations. “However, we have received feedback that a number of items have caused concern among some of our customers and we sincerely apologize. We are reviewing our range and will remove items if necessary.”

Social media users are instead recommending that Walmart customers buy Creamalicious ice cream, a Black-owned brand available in stores that has a red velvet cheesecake flavor.

The Hill has reached out to Walmart for comment.

Juneteenth, celebrated on June 19, is the day in 1865 when the remaining enslaved people in Galveston, Texas, were informed by Union troops of their freedom under the Emancipation Proclamation.

Last June, President Biden signed a bill making Juneteenth a federal holiday, allowing most federal employees to take a day off in observance.

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