Went for the first mountain bike ride of 2010 in Penticton with my friend Geoff. We did a quick rip up the West Bench and down the trails looking over Lake Okanagan. The unseasonably mild winter has left the trails in mint condition. Now if only I could say the same for my fitness…
New York City’s health department issued a series of shock value ads illustrating the ill effects of soft drinks and other sweetened beverages. When you see it like this it is truly disgusting.
I’m not one for shock value with no substance, but when it comes to health related advertising I think that it can be very effective for one reason — they aren’t selling anything. Seeing something like this definitely makes you take notice.
Unfortunately it may not be enough to change people’s habits, but it should be!
Some pics from my last few times Snowboarding up at Apex Mountain in Penticton.
