Kia Soul Hamster Commercial Campaign
Street cred is the name of Kia’s new game, and if you’re like me, after seeing their recent campaign, you were probably left wondering “what’s the song from that Kia hamster commercial?” For a little over a year now Kia’s lightweight compact SUV box thing has been making in-roads into the urban compact car market. [...]
Gossip Girl Pumps Verizon
Gossip Girl is an endless fountain of product placement, but the one consumer product on the show that always interests me most is the mobile phones that the characters use. Surely on a show where the whole premise centers around a Facebook-esque website accessed via cel phone, the provider of choice must pay top dollar [...]
Blackberry Love What You Do Campaign
Hip music, cool visuals, and cool people with cool jobs — this ain’t your daddy’s blackberry. With an emphasis on the creative class of the youth generation, Blackberry is clearly trying to shape the “business only” reputation that tends to dominate their brand ethos. A friend of mine once told me, “iPhones are for creative [...]
Interactive Street Advertising
Placez vous ici, or place yourself here, is what the white square says. I stumbled on this interactive ad by Telus on Boulevard St. Laurent in Montreal. You stand on the white square and control the motions of a CGI dolphin on the LCD screen hanging in the window. You spin it spins. Motion sensitive [...]
Wieden + Kennedy Old Spice Case Study
There is no question that the recent Old Spice body wash campaign was a success, so much so that the responsible ad agency, Wieden + Kennedy, has produced a case study around the campaign efforts. This campaign didn’t just deliver on an entertainment level, but it also resulted in a significant increase in sales which [...]
Moosehead Cracked Canoe
I saw the ad on TV and almost thought it was a joke. Cracked Canoe? Really? Yes, it does exist, and it’s a slow brewed premium light lager. Premium light lager even sounds a bit oxymoronic, but there is something else going on here. Despite our constant desire for the latest and greatest, and our [...]
