I saw the ad on TV and almost thought it was a joke. Cracked Canoe? Really? Yes, it does exist, and it’s a slow brewed premium light lager. Premium light lager even sounds a bit oxymoronic, but there is something else going on here. Despite our constant desire for the latest and greatest, and our [...]
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Redundant Textplanation
I wonder who sued this company for false bean size advertising? Anyone that has seen a garbanzo bean would know that they are not that big, and there was no other labeling on this can that would indicate that these are super-sized garbanzos. Unfortunately the bi-product of living in a litigious society is that we [...]
(Red)efining the English Language
Product (Red) has become so ubiquitous on the shelves of some of the nations big chain stores that I wonder if anyone actually remember what it means? I honestly didn’t and it was seeing this mug at Starbucks with the parantheses inserted into the word rediscover that made me think about it again. In the [...]
Alexa Rank — Ongoing Case Study
Alexa Rank is a way of gauging your website’s validity on the world wide web. I should mention that there is also Google PageRank, but it seems a little more ambiguous and each page is only rated on a scale of 1-10. While extremely relevant the Alexa ranking is somewhat representative of your Google PageRank [...]
Ben & Jerry’s Go Viral — Jimmy Fallon Style
Ladysmith Snack Mambazo appeared through a cloud of smoke on Late Night With Jimmy Fallon once again this time to sing about Ben & Jerry’s ice cream. I doubt that Ben & Jerry’s, the famed Vermont ice cream company, paid for this 3 minute plug, but it will likely reap some benefits just in time [...]
Steve Jobs Talks iAds and the Nissan Leaf Electric Car
Follow Chris Stenberg on Twitter. Nissan is set to release the latest in their fleet — a 100% electric vehicle called the Leaf. At the recent Apple Worldwide Developer’s Conference Steve Jobs unveiled the new iAd for the Nissan Leaf and goes through the motions to the point where he apparently orders one for himself. [...]
Focus Group Moderator
Over the past 4-5 years I have been working in market research primarily in the area of ethnographic research. The ethnography is a valuable tool in qualitative research and provides a level of in-depth insight that can result in very actionable insights for a brand as there is a direct and personal connection with the [...]
Blatant Bing Product Placement Continues
The blatant product placement on Gossip Girl continues as Microsoft continues to bash the American pre-teen audience over the head with its Bing browser. The Bing Browser has been featured in several episodes of the Upper East Side Manhattan text messaging driven melodrama. In one episode a horribly uncool and relatively old Eleanor Waldorf exclaims [...]
24 Sprint Product Placement
Last night’s seat-gripping, nail-biting episode of 24 (season 8 episode 21) had me glued to the TV until Chloe O’Brien, played by Mary Lynn Rajskub, decided she needed to drop some product placement for Sprint into the scene. It was almost as bad as the Jack Bauer Hyundai incident. Literally, the whole day would have [...]
Cullman Liquidation Commercial
This takes truth in advertising to a whole new level and Errol Morris says that it’s the best commercial he’s ever seen. Who am I to argue? Wanna mobile home? (via Errol Morris)
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