Native Shoes aka. “The Hipster Croc” caught my eye prior to their release when a friend of mine at a trendy Vancouver wine bar was sporting them. “What the hell are those?” I believe was the first thing I said. They appeared to be a hybrid of the contentious Crocs holey shoe and some kind [...]
Lance Armstrong Nissan Leaf Commercial
by Chris Stenberg on 21. Jul, 2010 in Cars, Product Innovation
While Lance Armstrong maybe behind in the 2010 Tour de France, he’s certainly ahead in many other ways, one of which would be his endorsement of the forthcoming Nissan Leaf electric car. Touted as the first affordable zero emission vehicle for the masses, the Leaf is creating a media wave. Team Radio Shack is not [...]
Nissan Leaf Preview Test Drive
by Chris Stenberg on 21. Jul, 2010 in Cars, Product Innovation
This is a great video from Green Energy News showing a public advance test drive of the Nissan Leaf electric car. While the leaf may not yet be a great road trip car with a maximum drive per charge of about 100 miles, it will certainly be able to handle most people’s domestic driving for [...]
Moosehead Cracked Canoe
by Chris Stenberg on 16. Jul, 2010 in Marketing, Wine and Spirits
I saw the ad on TV and almost thought it was a joke. Cracked Canoe? Really? Yes, it does exist, and it’s a slow brewed premium light lager. Premium light lager even sounds a bit oxymoronic, but there is something else going on here. Despite our constant desire for the latest and greatest, and our [...]
Lexus LFA Supercar Advertising
by Chris Stenberg on 16. Jul, 2010 in Cars, Product Innovation
These TV commercials for the 2012 Lexus LFA really caught my eye. They’re elegantly simple and feature the story of this new car. At the right pitch, allegedly around 9000 RPM, the noise of the engine will break a champagne glass. This is a pretty impressive piece of machinery that has been built by Lexus [...]
Jeff Staple Brand RMX
by Chris Stenberg on 16. Jul, 2010 in Consumer Culture, Design
I had the opportunity to meet Jeff Ng (aka Jeff Staple) of Staple Design a couple of years back while I was filming an interview in New York for a market research firm and was quite taken by his poise. He’s humbly prophetic despite his somewhat legendary status in the streetwear / sneakerhead design community [...]
The Social Network aka. “The Facebook Movie”
by Chris Stenberg on 16. Jul, 2010 in Consumer Culture, Movies
Perhaps I’ve developed the same voyeuristic tendencies that everyone else in this social media generation has. Peeping away at the lives of others from behind the veil of the computer. While I may sound a bit cynical, I actually believe that Facebook has been a good thing for the world. We are connected now in [...]
Redundant Textplanation
by Chris Stenberg on 02. Jul, 2010 in Marketing
I wonder who sued this company for false bean size advertising? Anyone that has seen a garbanzo bean would know that they are not that big, and there was no other labeling on this can that would indicate that these are super-sized garbanzos. Unfortunately the bi-product of living in a litigious society is that we [...]
(Red)efining the English Language
by Chris Stenberg on 02. Jul, 2010 in Consumer Culture, Marketing
Product (Red) has become so ubiquitous on the shelves of some of the nations big chain stores that I wonder if anyone actually remember what it means? I honestly didn’t and it was seeing this mug at Starbucks with the parantheses inserted into the word rediscover that made me think about it again. In the [...]
Telescoping Seatpost
by Chris Stenberg on 30. Jun, 2010 in Bikes, Product Innovation
Mountain bike technology seems to have reached a peak — innovation somewhat drying up over the past few years. V-brakes made way for disk brakes and full suspension has evolved to the point where all of the major players have an efficient pedaling suspension system. In short, not a lot has changed in the past [...]
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