Jeff Staple Brand RMX
I had the opportunity to meet Jeff Ng (aka Jeff Staple) of Staple Design a couple of years back while I was filming an interview in New York for a market research firm and was quite taken by his poise. He’s humbly prophetic despite his somewhat legendary status in the streetwear / sneakerhead design community as a guru of cool.
What really stuck with me though was how he seemed to effortlessly walk the line between the bleeding edge of cool and the tight business acumen required to achieve his level of success. To top it off he’s managed to achieve this without completely selling out his ideals. He seems very much a man doing what he loves without compromise.
The things that can be learned from someone like Staple even in a short time can inspire some great ideas, so I’m happy to have watched these Brand RMX videos by Paris firm R+I Creative and hope that you might enjoy them too. Remember, this is the guy that created the Pigeon Dunk special edition Nike Shoe. He’s a master of urban culture. Take note!
