Technology and the farmer’s market are not two things that I would normally associate or even want to bring together, but it’s the perfect example of when modern devices can really solve a problem in a way that doesn’t detract from the basic message of what a farmer’s market is about, which would be down home simplicity and “back to the earth” ideals.
Using cellular payment processing machines, the Trout Lake Farmer’s Market in Vancouver solves the “I forgot to get cash out” problem facing many cash only businesses these days. If you forget to bring money you can use your bank debit card to buy wooden market tokens which are as good as cash to get your farm fresh veggies and home baked goods.
Had they erected ATM machines all around the market I would feel that the message of the farmer’s market had been lost, but this is a subtle and creative way to solve a problem. To me this one is an example of technology applied correctly. It is not distracting and is totally effective.
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