Blatant Bing Product Placement Continues

The blatant product placement on Gossip Girl continues as Microsoft continues to bash the American pre-teen audience over the head with its Bing browser.

The Bing Browser has been featured in several episodes of the Upper East Side Manhattan text messaging driven melodrama. In one episode a horribly uncool and relatively old Eleanor Waldorf exclaims “just Bing it” in a bout of frustration. In season 3 episode 20 Jenny Humphrey, aka “Little J” uses the Bing browser to foreshadow a pivotal plot point.

Gossip Girl is a show known for its product placement. In another episode I recall someone buying a Vitamin Water off a giant stack on a counter at a chic coffee bar. Do you think brands are pushing too hard by featuring their products on shows like Gossip Girl, or is it just par for the course?