Shake Weight Commercial

I want to believe that the producers of this product had some idea of what they were getting themselves into with the Shake Weight. As great as it might be for exercise, there is a very suggestive nature about the movement of the inertia driven dumbbell. I caught the infomercial on TSN while watching a hockey game at the bar and couldn’t help but howl in laughter. At first I thought I was watching an SNL skit, but apparently not!

The funny thing is that I would buy one for myself if it wasn’t so blatantly sexual, but instead I’ve decided to get one for my friend as a gag birthday gift. Perhaps that was the whole point. The strange thing is I bet the Shake Weight creators have made a pretty penny peddling this device. Is it pure genius or just plain kitsch? What do you think?