Sentimental Vodka Ads

It seems the recent economic downturn and ensuing trend toward authenticity in product has led to a series of engaging but sentimental ad campaigns from the leading Vodka brands.

From the outside looking in, premium Vodka is about good times, irreplaceable moments, and the kindred connection between people of all types. It’s about creativity, silent reassurance, and inner strength.

Premium Vodka is for the creative ingenue — the introspective type. Appreciate the moment. Relish it.

It feels like five years ago a premium vodka ad was all about the product and about moving and shaking. The ads were slick, but businessy. This new crop of vodka campaigns from Grey Goose, Ketel One, and Absolut seem to be more about you — the person. They also draw more on our connection with each other and nature, and less on “the party.” All in all it seems more real and less slapstick. A particular Absolut viral campaign with Zack Galifianakis comes to mind.

These are tough times and tough times bring out old fashioned values. What do you think?

Absolut Anthem Commercial – “Doing things differently leads to something exceptional — in an Absolut world”

Grey Goose Discerning Taste: Oysters – “…world’s best vodka.”

Ketel One Bar Commercial – “There was a time when men wrote their own stories…”