Lego Short Film Showcases the Lego Click Online Community

I am a huge Lego fan and spent most of my childhood in search of the right blocks to make whatever was in my head at that time. As a promo for their new Lego Click online community, which hopes to bring the powers of social media to the brand, they have created this cool short film. It’s well worth a look and might get you to dig those old Lego blocks out of the basement.

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tags: consumer culture, Online Community, Social Media